I love fitness. I love finding out about new fitness programs to try for myself and share with you! The past few weeks I have enjoyed challenging myself with the Les Mills Pump fitness program. Today, I want to tell you all about The Project: Immersive Fitness!
The Project: Immersive Fitness is a totally new workout concept that is set to revolutionize the fitness industry. I am so excited and can not wait to try it when it comes to the US!
Immersive Fitness is a new concept in studio fitness that features cinema quality video content projected onto screens of a purpose-built studio. Instructors cue exercise moves that synchronize perfectly with music and graphics, creating a truly immersive fitness experience. The new concept is the integration of technology, exercise education and creative design.
Check out this video of Immersive Fitness in action! I am serious when I say this looks like SO MUCH FUN!
What’s the hookup between Les Mills and Reebok?
In September 2013 Reebok and world-renowned group fitness programmer, LES MILLS™ announced their shared vision to reinvent studio fitness and make it cool again.
As a true pioneer in studio fitness, Reebok is widely recognized as ‘the’ studio fitness brand of the 80s/90s. Reebok’s commitment to encourage people to work out together remains part of the brand’s DNA.
Founded in 1968 by New Zealand-born Olympian Les Mills, the LES MILLS™ company has become a dominant force in the global fitness industry. Millions of people unleash their potential at LES MILLS™ classes around the world each week. LES MILLS™ has introduced scientifically backed and proven classes to the fitness world such as the world’s most popular barbell class BODYPUMP™, BODYCOMBAT™ and more recently, the LES MILLS GRIT™ Series (high intensity interval training).
How does the partnership roll out?
Reebok and Les Mills have together created a collection of co-branded apparel and footwear which is available to buy worldwide. The range is worn by Les Mills instructors around the world so people can see their favorite instructors kitted out in the latest Reebok/LES MILLS™ product.
Reebok and Les Mills will also be offering consumers and instructors the opportunity to try new and exciting programming at co-branded Reebok / LES MILLS™ events such as quarterly events, as wells bringing innovation projects, like The Project: Immersive Fitness™, to consumers around the world.
When can I try out Immersive Fitness?
Currently, there are plans for a US tour in 2015 that would feature pop-up, purpose built studios to allow consumers to try the experience. The dates and cities of the tour are TBD, but you can receive updates if you sign up at: Les Mills The Project: Immersive Fitness or Follow The Project on Instagram.
The next level of fitness is here. IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio. Exercise moves synchronize perfectly with music and graphics, creating a truly immersive fitness experience. Learn more!
This is a sponsored conversation written by me on behalf of Les Mills. The opinions and text are all mine.